Our Story

Outside of Building
Yawning puppies

Started in 1976

The Harrison Insurance Agency was started in Ettrick, VA by William “Larry” Harrison in April 1976. With a focus on insurance for individuals and small businesses, Larry steadily grew the agency by partnering with strong insurance companies, providing expert advice, and friendly, responsive customer service. Over time this truly became a family operation as Larry added his son-in-law, Fred Zehrer in 1993, his son, William “Matt” Harrison in 2004, and his wife, Bonnie who served as an agent and office manager for many years. In 2017 Jennifer Rowan was added to the family as an agent, and the team was complete.

Throughout our growth, Larry made sure that the agency remained committed to keeping its client’s best interest as the highest priority. All employees stay educated and up to date with the ever-changing trends going on in our industry, and we continue to partner with excellent insurance companies so we can properly cover the specific needs of each individual client. This has certainly earned us great loyalty from our customers and helped the agency to weather the many economic changes it’s experienced in the 46 we’ve been in business.

Fred & Matt

Family Owned and Operated Insurance Agency

Meet Our Team

With years of Commercial and Personal Insurance Experience, our team is well-versed in insuring your most important assets. We are here to help.

Fred Zehrer Headshot

Fred Zehrer, IV

President | Producer

Commercial and Personal Lines, Bonds, Life & Health
Over 28 years of experience.


Matt Harrison, CIC

V. President | Producer

Commercial and Personal Lines, Life & Health
Over 17 years of experience

Jennifer Headshot

Jennifer Rowan

Customer Service Associate

Over 23 years experience